TL;DR: Like the publication you can’t put down, Alikewise is a superb web site it’s not possible to assist but be pleased with. By matching customers by forms of publications that they like, Alikewise is actually using niche internet dating sell to the next stage. 

When it comes to publications and market matchmaking, no one is since enthusiastic as Matt Masina and Matt Sherman, the co-founders of

From fiction to non-fiction, and all things in between, Alikewise does not leave any page unturned whenever assisting men and women find really love through their favorite authors and books.

You should not determine a manuscript by the cover

While most internet dating sites fit their unique users by things like location and age choice, Masina and Sherman realized there is an industry for yet another style of matchmaking service. The proof is within the solid following Alikewise features attained since its 2010 launch.

Thanks to a killer partnership, Alikewise has the ability to pair men and women through Amazon’s publication suggestion motor. Can you like “your ex with all the Dragon Tattoo”? Then you may be compatible with a person that likes “Gone lady.”

It is absolve to create a profile, flick through various other people and send communications on Alikewise, you’ll find when you look at the U.S., Canada, the uk and many various countries.

Masina mentioned one of the better traits about the website isn’t only can people find individuals that want to review whatever prefer to review, nonetheless may use that usual floor as a stepping-stone for you to get knowing one another on a much deeper degree.

“The fact that the two of you like publications, we think, will be the connection, and then you will look at what books people like in order to discover a little more about them,” the guy stated.

Exactly why publications are great matchmakers

Masina mentioned Alikewise people are not like those you find on additional adult dating sites (no shirtless mirror pictures here!)

With catchy profile labels like “Bluegrass_Book_Lover” and “PaperBackWriter,” Alikewise consumers are a unique breed, so that they require a unique strategy to fulfill individuals – a particular matchmaker for a moment.

“Having stores to satisfy people that like publications is really essential,” he said. “Book checking out as a hobby isn’t just a personal sport the place you’re going to meet people, therefore I believe your whole idea of having this outlet is truly attracting all of them [users].”

Masina talks of the normal Alikewise user while the more serious, type and rational type, which loves classics like “The Catcher when you look at the Rye” and doesn’t care about branching around which includes Harry Potter once in a while.

“I look at the site and I also’m merely amazed at the grade of people who are on our web site. They can be all rather intelligent, and I think that’s what pushes individuals to genuinely wish to fulfill one another,” Masina mentioned. “It’s really geared toward significant people that are contemplating locating someone that they want to adore.”

Starting a distinct segment revolution

From the start, Masina and Sherman have obtained plenty of good feedback from consumers as well as the online dating business as one, especially in the niche internet dating world.

Masina mentioned the best part about niche dating sites could be the enthusiasm behind individuals exactly who cause them to and use them, consequently much more top-quality services more fits around.

“Everyone is likely to would like to try different niches and different sites observe where they’re satisfying individuals they’re a lot more appropriate for. We view it as more of whatever you call ‘coopetition,'” he mentioned. “it’s simply constructing the entire category of websites that’s essential – obtaining visitors to feel safe with online dating sites is essential. It is the obligation of business owners available to choose from therefore the existing online dating sites to supply the various niches that folks want, therefore we thought it was outstanding one to start out with.”